Ei
Efisales Intelligence
Sales Operations Brief
Snapshot through 2026-09-11 21:58:35
660,952 order lines

Customer Intelligence

RFM segmentation based on recency and order frequency within the selected period.

Period
→
Quick
Sales Units
·
Active Customers
6,021
Champions
1,202
20% of base
Churn Risk
2,175
at-risk + dormant
Revenue at Risk
KES 145.8M
from at-risk + dormant

Customer Segments

Champion
1,202
KES 375.9M
Ordered within 14 days, ≥4 order days
Loyal
1,733
KES 190.9M
Within 30 days, ≥2 order days
Active
911
KES 28.3M
Within 30 days
At Risk
1,109
KES 116.6M
31–60 days since last order
Dormant
1,066
KES 29.1M
61–90 days since last order
Lost
0
KES 0
>90 days since last order

Churn Watchlist — High-Value, At-Risk

20
ClientRepRevenueTonnesDays Since
Samwest Kawangware Wholesale Distributors
Nairobi · Wholesalers-Nairobi
Lourine AwuorKES 29.2M1.9K t37d
Maisha Mart Mumias Rd
Kakamega · Ga-Western
Veronica OpiyoKES 13.6M983 t53d
Gilanis Supermarket Nakuru
Nakuru · Ga-South Rift
Lilian AkinyiKES 7.6M5.1K t33d
Neemat Soy
Soy · Ga-North Rift
Lilian MenyaKES 4.1M493 t55d
Mathai Juja
Mt Kenya · GA-Mt.Kenya
Caroline Wanjiru MbatiaKES 2.3M391 t52d
Skymart Peacock
Nairobi · GA-Nairobi
Naomi PiliKES 2.2M812 t35d
Jamaa Naivasha
Naivasha · Ga-South Rift
Emmaculate OchiengKES 1.9M7.58 t81d
Powerstar Mini Ruiru
Ruiru · GA-Mt.Kenya
Caroline Wanjiru MbatiaKES 1.2M223 t41d
Chieni Nyeri
Nyeri · GA-Mt.Kenya
Anne Wangechi WanjikuKES 1.1M226 t45d
Frankmart Mumias
Sabatia · Ga-Western
Veronica OpiyoKES 975K3.36 t70d
Magunas Embu
Embu · GA-Mt.Kenya
Wincate NjeriKES 942K159 t42d
Tulin Kitale
Kitale · Ga-North Rift
Mercy OdawaKES 881K292 t32d
peter shop machakos
machakos · Vsr-Eastern
Esther Mwathi MulyungiKES 860K0.54 t32d
Magunas Kutus
Kutus · GA-Mt.Kenya
Wincate NjeriKES 783K98 t39d
pondeni shop machakos
machakos · Vsr-Eastern
Esther Mwathi MulyungiKES 767K0.48 t41d
Digital 1 Umoja 3
Nairobi · GA-Nairobi
Ann WathithiKES 750K420 t37d
Shivlings Mega Kisii
Kisii · Ga-Nyanza
Everlyne ApiyoKES 716K2.56 t67d
Maathai Cbd
Nairobi · GA-Nairobi
Selina Kadzo DonaldKES 707K80 t51d
Mathais Stage 26
Kamulu · GA-Nairobi
Pauline MakenaKES 571K1.76 t67d
Sayern Eldoret
Eldoret · Ga-North Rift
Pamellah AchiengKES 568K1.76 t67d

Top 50 by Revenue

#ClientRevenueTonnesOrder DaysSegment
1
Samwest Kawangware Wholesale Distributors
Nairobi · Lourine Awuor
KES 29.2M1.9K t9At Risk
2
kanini wholesalers 0
thika Town · Janet Karani
KES 21.8M2.2K t72Champion
3
Maisha Mart Mumias Rd
Kakamega · Veronica Opiyo
KES 13.6M983 t2At Risk
4
Magunas Ruiru
Nairobi · Caroline Wanjiru Mbatia
KES 8.4M1.6K t5Loyal
5
Maisha Mart Mumias Road
Kakamega · Veronica Opiyo
KES 8.3M25 t2Loyal
6
Gilanis Supermarket Nakuru
Nakuru · Lilian Akinyi
KES 7.6M5.1K t6At Risk
7
Kibuye Matt Ltd Kisumu
Kisumu · Sharon Ochanda
KES 7.3M23 t4Champion
8
Magunas Membly
Membly · Caroline Wanjiru Mbatia
KES 6.0M1.6K t4Loyal
9
Muhindi Mweusi Mukuru
Mukuru · Lucy Musimbi
KES 5.7M19 t1Active
10
Ottomart Ruai
Ruai · Pauline Makena
KES 5.7M1.3K t4Champion
11
Powerstar Jumbo Ruiru
Nairobi · Caroline Wanjiru Mbatia
KES 5.3M1.4K t4Loyal
12
Ngooni Hyper wote
Wote · Assumter Mbele Muthini
KES 4.3M1.0K t14Champion
13
Central Thika
Nairobi · Susan Muthoni Murigi
KES 4.2M503 t30Champion
14
Magunas Express
Membley · Caroline Wanjiru Mbatia
KES 4.2M692 t4Champion
15
Appmatt Nyamasaria
Kisumu · Sharon Ochanda
KES 4.2M301 t3Loyal
16
Neemat Soy
Soy · Lilian Menya
KES 4.1M493 t1At Risk
17
Skymart Wote
Wote · Assumter Mbele Muthini
KES 3.9M509 t13Champion
18
Magunas Thika
Thika · Susan Muthoni Murigi
KES 3.6M100000000.9K t25Champion
19
Ngooni 1 wote
Wote · Assumter Mbele Muthini
KES 3.5M905 t13Champion
20
Magunas Meru
Meru · Lilian Wangui
KES 3.5M752 t11Champion
21
Kassmatt Thika
Thika · Susan Muthoni Murigi
KES 3.4M266 t12Champion
22
arsenal shop 1 masaku
machakos · Esther Mwathi Mulyungi
KES 3.4M3.56 t13Loyal
23
Magunas Chuka
Chuka · Emma Miriti Mwende
KES 3.3M262 t10Champion
24
Mathai's Meru
Meru · Lilian Wangui
KES 3.2M995 t12Champion
25
Skymart Tena
Nairobi · Ann Wathithi
KES 3.1M1.1K t11Champion
26
Kamindi Donholm
Donholm · Ann Wathithi
KES 3.0M100000000.3K t11Champion
27
Manna Lifestyle Ugunja
Ugunja · Brendah Ochieng
KES 3.0M9.52 t6Champion
28
Wa Econ Njomoko
Njomoko · Susan Muthoni Murigi
KES 3.0M349 t12Champion
29
Powerstar Kasarani
Kasarani · Neema Wahu Amukune
KES 2.9M431 t9Champion
30
Mumu Supermarket Wote
Wote · Assumter Mbele Muthini
KES 2.9M733 t11Champion
31
Mathai Murang'a
Muranga · Anne Wangechi Wanjiku
KES 2.9M790 t11Champion
32
Magunas Karatina
Karatina · Anne Wangechi Wanjiku
KES 2.8M764 t7Champion
33
Magunas Kenol
Kenol · Susan Muthoni Murigi
KES 2.8M1.0K t10Champion
34
Magunas Maua
Mt Kenya · Lilian Wangui
KES 2.7M100000000.7K t11Champion
35
Milimani Shop
Katoloni · Esther Mwathi Mulyungi
KES 2.6M1.65 t4Loyal
36
Skymart Kutus
Kutus · Wincate Njeri
KES 2.6M537 t9Champion
37
Magunas Discount Karatina
Karatina · Anne Wangechi Wanjiku
KES 2.6M945 t7Champion
38
Mathai Matco Thika
Nairobi · Susan Muthoni Murigi
KES 2.5M613 t13Champion
39
Magunas Sagana
Sagana · Anne Wangechi Wanjiku
KES 2.5M796 t10Champion
40
Samwest Supermarket Kawangware
Nairobi · Angela Susa
KES 2.5M849 t8Champion
41
Skymart Umoja 1
Umoja 1 · Ann Wathithi
KES 2.4M860 t9Champion
42
lkuuni~machakos
Machakos · Esther Mwathi Mulyungi
KES 2.4M1.99 t11Loyal
43
Kipchimatt A Kapsoit
Kericho · Sharon Okina
KES 2.4M8.21 t1Active
44
Leestar Makongeni
Makongeni · Caroline Wanjiru Mbatia
KES 2.4M671 t3Loyal
45
Oyugis Smkt Oyugis
Oyugis · Everlyne Apiyo
KES 2.4M456 t6Champion
46
Shivling Keroka
Keroka · Everlyne Apiyo
KES 2.4M99 t10Champion
47
Mathai Main Nyeri
Mt Kenya · Anne Wangechi Wanjiku
KES 2.3M1.2K t8Champion
48
Mathai Juja
Mt Kenya · Caroline Wanjiru Mbatia
KES 2.3M391 t2At Risk
49
Skymart Kawangware
Nairobi · Angela Susa
KES 2.2M728 t11Champion
50
Skymart Peacock
Nairobi · Naomi Pili
KES 2.2M812 t6At Risk