Customer Intelligence
RFM segmentation based on recency and order frequency within the selected period.
Period
→
Quick
Sales Units
·
Active Customers
6,834
Champions
927
14% of base
Churn Risk
3,708
at-risk + dormant
Revenue at Risk
KES 119.9M
from at-risk + dormant
Customer Segments
Champion
927
KES 315.0M
Ordered within 14 days, ≥4 order days
Loyal
1,308
KES 177.6M
Within 30 days, ≥2 order days
Active
891
KES 27.9M
Within 30 days
At Risk
1,505
KES 81.6M
31–60 days since last order
Dormant
2,203
KES 38.4M
61–90 days since last order
Lost
0
KES 0
>90 days since last order
Churn Watchlist — High-Value, At-Risk
20| Client | Rep | Revenue | Tonnes | Days Since |
|---|---|---|---|---|
Samwest Kawangware Nairobi · Wholesalers-Nairobi | Lourine Awuor | KES 12.9M | 40 t | 49d |
Powerstar Jumbo Ruiru Nairobi · GA-Mt.Kenya | Caroline Wanjiru Mbatia | KES 5.2M | 16 t | 39d |
Joshua Shop Kawangware · Wholesalers-Nairobi | Lourine Awuor | KES 4.3M | 13 t | 84d |
Jamaa Naivasha Naivasha · Ga-South Rift | Emmaculate Ochieng | KES 3.0M | 12 t | 36d |
Shivlings Oyugis Oyugis · Ga-Nyanza | Everlyne Apiyo | KES 2.6M | 9.56 t | 32d |
Wa Econ Main Mukuru Mukuru · GA-Nairobi | Naomi Pili | KES 1.9M | 5.96 t | 38d |
Jamaa Nakuru Nakuru · Ga-South Rift | Ann Wangari | KES 1.9M | 8.24 t | 61d |
Powerstar Mini Ruiru Ruiru · GA-Mt.Kenya | Caroline Wanjiru Mbatia | KES 1.9M | 5.57 t | 39d |
Mathai Karatina Nyeri · GA-Mt.Kenya | Anne Wangechi Wanjiku | KES 1.7M | 6.01 t | 31d |
Uzuri Eldoret Eldoret · Ga-South Rift | Lilian Menya | KES 1.5M | 6.47 t | 67d |
Magunas Makutano (meru) Meru · GA-Mt.Kenya | Lilian Wangui | KES 1.2M | 3.84 t | 33d |
Magunas Discount Karatina Karatina · GA-Mt.Kenya | Anne Wangechi Wanjiku | KES 1.1M | 4.14 t | 40d |
Dimples Umoja1 Nairobi · GA-Nairobi | Naomi Pili | KES 1.1M | 3.20 t | 35d |
Samco A Siaya Siaya · Ga-Nyanza | Brendah Ochieng | KES 981K | 3.53 t | 45d |
Powerstsr Naivasha Naivasha · Ga-South Rift | Emmaculate Ochieng | KES 970K | 2.54 t | 78d |
Kungu Karuba Ngina Road · Wholesalers-Nairobi | Lourine Awuor | KES 968K | 3.04 t | 84d |
Delta Central Nandi · Ga-South Rift | Lilian Menya | KES 903K | 3.12 t | 67d |
Mathai Embu Kiritiri Rd Mt Kenya · GA-Mt.Kenya | Wincate Njeri | KES 756K | 2.33 t | 39d |
Mantex 1 Umoja 2 Thika Road · GA-Nairobi | Ann Wathithi | KES 711K | 2.25 t | 36d |
Sumkam Njoro Njoro · Ga-South Rift | Lilian Akinyi | KES 704K | 2.16 t | 39d |
Top 50 by Revenue
| # | Client | Revenue | Tonnes | Order Days | Segment |
|---|---|---|---|---|---|
| 1 | kanini wholesalers 0 thika Town · Janet Karani | KES 19.8M | 1.3K t | 69 | Champion |
| 2 | Maisha Mart Mumias Rd Kakamega · Veronica Opiyo | KES 18.1M | 997 t | 3 | Loyal |
| 3 | Samwest Kawangware Wholesale Distributors Nairobi · Lourine Awuor | KES 13.3M | 1.4K t | 8 | Champion |
| 4 | Gilanis Supermarket Nakuru Nakuru · Lilian Akinyi | KES 12.9M | 56 t | 10 | Loyal |
| 5 | Samwest Kawangware Nairobi · Lourine Awuor | KES 12.9M | 40 t | 13 | At Risk |
| 6 | Kibuye Matt Ltd Kisumu Kisumu · Sharon Ochanda | KES 8.1M | 26 t | 3 | Loyal |
| 7 | Ottomart Ruai Ruai · Pauline Makena | KES 6.9M | 1.3K t | 4 | Champion |
| 8 | Magunas Ruiru Nairobi · Caroline Wanjiru Mbatia | KES 6.3M | 721 t | 5 | Champion |
| 9 | Powerstar Kasarani Kasarani · Neema Wahu Amukune | KES 5.7M | 166 t | 10 | Champion |
| 10 | Powerstar Jumbo Ruiru Nairobi · Caroline Wanjiru Mbatia | KES 5.2M | 16 t | 4 | At Risk |
| 11 | Muhindi Mweusi Mukuru Mukuru · Lucy Musimbi | KES 5.1M | 17 t | 4 | Champion |
| 12 | Magunas Thika Thika · Susan Muthoni Murigi | KES 4.5M | 93 t | 21 | Champion |
| 13 | Joshua Shop Kawangware · Lourine Awuor | KES 4.3M | 13 t | 1 | Dormant |
| 14 | Magunas Membly Membly · Caroline Wanjiru Mbatia | KES 4.3M | 751 t | 3 | Loyal |
| 15 | Neemat Soy Soy · Lilian Menya | KES 4.1M | 493 t | 1 | Active |
| 16 | Magunas Kangemi Kangemi · Angela Susa | KES 3.8M | 310 t | 10 | Champion |
| 17 | Central Thika Nairobi · Susan Muthoni Murigi | KES 3.6M | 113 t | 22 | Champion |
| 18 | Powerstar Express Zimmermann Canopy · Neema Wahu Amukune | KES 3.5M | 130 t | 12 | Champion |
| 19 | Magunas Jogoo Rd Nairobi · Naomi Pili | KES 3.5M | 262 t | 8 | Champion |
| 20 | Powerstar Annex Annex · Neema Wahu Amukune | KES 3.4M | 67 t | 7 | Champion |
| 21 | Shivling Mega Kisii Kisii · Everlyne Apiyo | KES 3.2M | 191 t | 6 | Champion |
| 22 | Skymart Wote wote · Assumter Mbele Muthini | KES 3.2M | 289 t | 14 | Champion |
| 23 | Mathai Juja Mt Kenya · Caroline Wanjiru Mbatia | KES 3.2M | 394 t | 3 | Loyal |
| 24 | Mumu Supermarket Wote Wote · Assumter Mbele Muthini | KES 3.1M | 441 t | 16 | Champion |
| 25 | Shivling Keroka Keroka · Everlyne Apiyo | KES 3.0M | 10 t | 10 | Champion |
| 26 | Jamaa Naivasha Naivasha · Emmaculate Ochieng | KES 3.0M | 12 t | 2 | At Risk |
| 27 | Ngooni 1 wote Wote · Assumter Mbele Muthini | KES 2.9M | 450 t | 16 | Champion |
| 28 | Skymart Umoja 1 Umoja 1 · Ann Wathithi | KES 2.9M | 561 t | 10 | Champion |
| 29 | Kamindi Donholm Donholm · Ann Wathithi | KES 2.9M | 200 t | 11 | Champion |
| 30 | Skymart Kawangware Nairobi · Angela Susa | KES 2.9M | 392 t | 10 | Champion |
| 31 | Mathai's Meru Meru · Lilian Wangui | KES 2.8M | 249 t | 8 | Champion |
| 32 | Ngooni Hyper wote Wote · Assumter Mbele Muthini | KES 2.8M | 468 t | 16 | Champion |
| 33 | Kassmatt Thika Thika · Susan Muthoni Murigi | KES 2.7M | 193 t | 8 | Champion |
| 34 | Skymart Kayole Corner Kayole Corner · Pauline Makena | KES 2.7M | 7.79 t | 9 | Loyal |
| 35 | Leestar Makongeni Makongeni · Caroline Wanjiru Mbatia | KES 2.6M | 440 t | 3 | Loyal |
| 36 | Bansi Migori Migori · Molvine Otieno | KES 2.6M | 93 t | 6 | Champion |
| 37 | Skymart Tena Nairobi · Ann Wathithi | KES 2.6M | 516 t | 9 | Champion |
| 38 | Shivlings Oyugis Oyugis · Everlyne Apiyo | KES 2.6M | 9.56 t | 4 | At Risk |
| 39 | Magunas Express Membley · Caroline Wanjiru Mbatia | KES 2.4M | 540 t | 3 | Loyal |
| 40 | Magunas Utawala Utawala · Selina Kadzo Donald | KES 2.4M | 313 t | 3 | Loyal |
| 41 | Mathai Main Supermarket Thika Mt Kenya · Susan Muthoni Murigi | KES 2.4M | 82 t | 14 | Champion |
| 42 | Skymart Peacock Nairobi · Naomi Pili | KES 2.3M | 510 t | 6 | Champion |
| 43 | Magunas Kenol Kenol · Susan Muthoni Murigi | KES 2.1M | 46 t | 7 | Champion |
| 44 | Oyugis Smkt Oyugis Oyugis · Everlyne Apiyo | KES 2.1M | 216 t | 5 | Champion |
| 45 | Powestar Base Zimmermann Nairobi · Neema Wahu Amukune | KES 2.1M | 348 t | 8 | Champion |
| 46 | ottomart beecenter Umoja · Ann Wathithi | KES 2.1M | 258 t | 8 | Champion |
| 47 | Mathai Chania Falls Thika · Susan Muthoni Murigi | KES 2.1M | 106 t | 10 | Champion |
| 48 | Wa Econ Tassia Tassia · Naomi Pili | KES 2.0M | 6.36 t | 6 | Loyal |
| 49 | Wa Econ Njomoko Njomoko · Susan Muthoni Murigi | KES 2.0M | 196 t | 8 | Champion |
| 50 | Wa Econ Main Mukuru Mukuru · Naomi Pili | KES 1.9M | 5.96 t | 4 | At Risk |