Customer Intelligence
RFM segmentation based on recency and order frequency within the selected period.
Period
→
Quick
Sales Units
·
Active Customers
6,682
Champions
554
8% of base
Churn Risk
2,769
at-risk + dormant
Revenue at Risk
KES 85.8M
from at-risk + dormant
Customer Segments
Champion
554
KES 223.1M
Ordered within 14 days, ≥4 order days
Loyal
1,990
KES 162.7M
Within 30 days, ≥2 order days
Active
1,369
KES 31.9M
Within 30 days
At Risk
1,918
KES 60.5M
31–60 days since last order
Dormant
851
KES 25.4M
61–90 days since last order
Lost
0
KES 0
>90 days since last order
Churn Watchlist — High-Value, At-Risk
20| Client | Rep | Revenue | Days Since |
|---|---|---|---|
martin thinji marathon · Wholesalers-Nairobi | Lourine Awuor | KES 4.1M | 49d |
Bora Shop kawangware · Wholesalers-Nairobi | Lourine Awuor | KES 2.7M | 56d |
Mwasi Suppliers Kibera · Wholesalers-Nairobi | Lourine Awuor | KES 2.6M | 86d |
Gilanis Supermarket Nakuru Nakuru · Ga-North Rift | Lilian Akinyi | KES 2.5M | 60d |
Dakar Store Kawangware · Wholesalers-Nairobi | Lourine Awuor | KES 2.5M | 75d |
Bingwa shop kawangware · Wholesalers-Nairobi | Lourine Awuor | KES 1.8M | 75d |
Magunas Kahawa Kahawa · GA-Mt.Kenya | Caroline Wanjiru Mbatia | KES 1.5M | 69d |
Eskar Ngong · Wholesalers-Nairobi | Lourine Awuor | KES 1.4M | 81d |
Mathai Juja Mt Kenya · GA-Mt.Kenya | Caroline Wanjiru Mbatia | KES 1.2M | 34d |
Haimatt Siaya Siaya · Ga-Nyanza | Brendah Ochieng | KES 1.1M | 42d |
Mathai Thika Nairobi · GA-Mt.Kenya | Susan Muthoni Murigi | KES 983K | 44d |
Uzuri Eldoret Eldoret · Ga-North Rift | Lilian Menya | KES 898K | 52d |
Woolmatt Central Nakuru Nakuru · Ga-North Rift | Lilian Akinyi | KES 798K | 71d |
Appmatt Nyamasaria Kisumu · Ga-Nyanza | Sharon Ochanda | KES 776K | 42d |
Appmart Nyalenda Kisumu Kisumu · Ga-Nyanza | Sharon Ochanda | KES 745K | 42d |
Sayern B Eldoret Eldoret · Ga-North Rift | Pamellah Achieng | KES 678K | 32d |
Powerstar Express Zimmerman Nairobi · GA-Nairobi | Neema Wahu Amukune | KES 603K | 48d |
Giftmatt Sotik Kericho · Ga-Nyanza | Sharon Okina | KES 559K | 43d |
Fastmart 1 Kamulu Kamulu · GA-Nairobi | Pauline Makena | KES 526K | 37d |
Giftmart Highway Kapkatet Kapkatet · Ga-Nyanza | Sharon Okina | KES 503K | 43d |
Top 50 by Revenue
| # | Client | Revenue | Order Days | Segment |
|---|---|---|---|---|
| 1 | kanini wholesalers 0 thika Town · Janet Karani | KES 25.1M | 67 | Champion |
| 2 | Muhindi Mweusi Mukuru Mukuru · Lucy Musimbi | KES 9.5M | 7 | Champion |
| 3 | Samwest Kawangware Nairobi · Lourine Awuor | KES 7.8M | 10 | Champion |
| 4 | Gilanis Supermarket Nakuru Nakuru · Lilian Akinyi | KES 7.2M | 5 | Champion |
| 5 | Kibuye Matt Ltd Kisumu Kisumu · Sharon Ochanda | KES 6.2M | 3 | Loyal |
| 6 | Skymart Wote wote · Assumter Mbele Muthini | KES 6.2M | 19 | Champion |
| 7 | Maisha Mart Mumias Rd Kakamega · Veronica Opiyo | KES 5.8M | 2 | Loyal |
| 8 | Magunas Ruiru Nairobi · Caroline Wanjiru Mbatia | KES 5.0M | 4 | Champion |
| 9 | Jamaa Nakuru Nakuru · Ann Wangari | KES 4.8M | 2 | Loyal |
| 10 | Joshua Shop Kawangware · Lourine Awuor | KES 4.3M | 1 | Active |
| 11 | Ottomart Ruai Ruai · Pauline Makena | KES 4.2M | 3 | Loyal |
| 12 | Ngooni Hyper wote Wote · Assumter Mbele Muthini | KES 4.1M | 20 | Champion |
| 13 | martin thinji marathon · Lourine Awuor | KES 4.1M | 1 | At Risk |
| 14 | Mumu Supermarket Wote Wote · Assumter Mbele Muthini | KES 4.0M | 20 | Champion |
| 15 | Shivling Mega Kisii Kisii · Everlyne Apiyo | KES 4.0M | 10 | Loyal |
| 16 | Ngooni 1 wote Wote · Assumter Mbele Muthini | KES 3.7M | 20 | Champion |
| 17 | Mathai Chania Falls Thika · Susan Muthoni Murigi | KES 3.3M | 12 | Champion |
| 18 | Central Thika Nairobi · Susan Muthoni Murigi | KES 3.2M | 15 | Champion |
| 19 | Powerstar Kasarani Kasarani · Neema Wahu Amukune | KES 2.9M | 5 | Champion |
| 20 | Powerstar Jumbo Ruiru Nairobi · Caroline Wanjiru Mbatia | KES 2.9M | 2 | Loyal |
| 21 | Magunas Utawala Utawala · Selina Kadzo Donald | KES 2.8M | 5 | Loyal |
| 22 | Magunas Kangemi Kangemi · Angela Susa | KES 2.7M | 8 | Champion |
| 23 | Bora Shop kawangware · Lourine Awuor | KES 2.7M | 1 | At Risk |
| 24 | Powerstar Annex Annex · Neema Wahu Amukune | KES 2.7M | 4 | Loyal |
| 25 | Mathai Matco Thika Nairobi · Susan Muthoni Murigi | KES 2.6M | 13 | Champion |
| 26 | Mwasi Suppliers Kibera · Lourine Awuor | KES 2.6M | 1 | Dormant |
| 27 | Powerstar Express Zimmermann Canopy · Neema Wahu Amukune | KES 2.6M | 6 | Champion |
| 28 | Gilanis Supermarket Nakuru Nakuru · Lilian Akinyi | KES 2.5M | 5 | At Risk |
| 29 | Magunas Thika Thika · Susan Muthoni Murigi | KES 2.5M | 21 | Champion |
| 30 | Dakar Store Kawangware · Lourine Awuor | KES 2.5M | 1 | Dormant |
| 31 | Magunas Kenol Kenol · Susan Muthoni Murigi | KES 2.4M | 8 | Champion |
| 32 | County Kenol Kenol · Susan Muthoni Murigi | KES 2.3M | 8 | Champion |
| 33 | Magunas Membly Membly · Caroline Wanjiru Mbatia | KES 2.3M | 2 | Loyal |
| 34 | Skymart Kawangware Nairobi · Angela Susa | KES 2.2M | 14 | Champion |
| 35 | Shivling Keroka Keroka · Everlyne Apiyo | KES 2.1M | 9 | Champion |
| 36 | Homeway Thika Thika · Susan Muthoni Murigi | KES 2.1M | 29 | Champion |
| 37 | Magunas Jogoo Rd Nairobi · Naomi Pili | KES 2.1M | 4 | Champion |
| 38 | Wa Econ Tassia Tassia · Naomi Pili | KES 2.0M | 7 | Champion |
| 39 | Shivlings Oyugis Oyugis · Everlyne Apiyo | KES 2.0M | 3 | Loyal |
| 40 | Skymart Umoja 1 Umoja 1 · Ann Wathithi | KES 2.0M | 6 | Champion |
| 41 | Skymart Kayole Corner Kayole Corner · Pauline Makena | KES 2.0M | 10 | Champion |
| 42 | Bansi Migori Migori · Molvine Otieno | KES 2.0M | 5 | Loyal |
| 43 | Magunas Kakuzi Kakuzi · Susan Muthoni Murigi | KES 2.0M | 8 | Champion |
| 44 | Kassmatt Thika Thika · Susan Muthoni Murigi | KES 2.0M | 7 | Champion |
| 45 | County Kabati Kabati · Susan Muthoni Murigi | KES 1.9M | 6 | Champion |
| 46 | Magunas Karatina Karatina · Anne Wangechi Wanjiku | KES 1.9M | 7 | Champion |
| 47 | Leestar Makongeni Makongeni · Caroline Wanjiru Mbatia | KES 1.9M | 2 | Loyal |
| 48 | Manna Lifestyle Ugunja Ugunja · Brendah Ochieng | KES 1.9M | 3 | Loyal |
| 49 | Bingwa shop kawangware · Lourine Awuor | KES 1.8M | 1 | Dormant |
| 50 | Mutinda Minimart Kawangware Kawangware · Angela Susa | KES 1.8M | 7 | Champion |